Gorenje, the Slovenian appliance brand, had lost its soul over the decades. Once celebrated for its poetic take on European design and collaborations with icons like Karim Rashid, Ora-Ïto, and Pininfarina, it had faded into sameness after its acquisition. Our task was to bring back its artistry, to restore its sense of design and emotion, and position it as the choice of those who see the home not as décor but as a self-portrait.
