Summer campaign: No one buys cars in the UAE during summer. They’re too focused on getting away from the heat. How can Volkswagen change that? By giving them something to look forward to at the end of the perfect holiday!
T-Roc Campaign: When the UAE lowered the driving age to 17, it opened the road to a younger generation of drivers. I saw an opportunity to reposition the Volkswagen T-Roc (the brand’s entry-level car) as the perfect first car and a new symbol of freedom for first-time drivers.
